Quality assurance

Authors: Cameron ML
Publication: New Zealand Veterinary Journal, Volume 28, Issue 8, pp 149-150, Aug 1980
Publisher: Taylor and Francis

Animal type: General
Subject Terms: Meat, Contamination/hygiene, Public health, Quality/assurance, Veterinary profession
Article class: General Article

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Abstract: Quality Assurance Over the last decade one of the most significant developments on the New Zealand argricultural scene has been the growing recognition that we are in the business of producing food products and marketing them to the world. The key words are “food” and “marketing”; the change, from trading in bulk commodities to marketing brand name products to the consumer. If we are to win the race for the consumer`s dollar, then our brands have to be synonomous with invariable high quality and purity. If we are to retain access to the world markets and the chance to compete, there is no more effective ally than consumers who want our products. Both the right to compete and the ability to compete depend on the same basic product characteristic; quality and purity standards that are consistently as good as our competitors` and, if at all possible, better. All those involved in our food industries are aiming to accept this as a fundamental marketing requirement but it remains no more than a laudable aim until specifications are written and systems developed to attain them and maintain them…

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